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Docs as Marketing: Make Your API Irresistible
--client
eric
--show
write_the_docs_2013
--room room_1 2293 --force
Next: 6 Build a Bakery: Making cake, eating it and planning for future cake too
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Marks
Author(s):
Adam DuVander
Location
Room 1
Date
apr Tue 09
Days Raw Files
Start
16:49
First Raw Start
16:48
Duration
00:20:00
Offset
0:00:51
End
17:09
Last Raw End
17:10
Chapters
00:00
Total cuts_time
15 min.
http://lanyrd.com/2013/writethedocs/scfpff/
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Docs share knowledge, docs teach concepts, but docs done right can also bring in new customers. While developers might not like to admit it, documentation is now a form of marketing. Companies are building businesses on APIs, so how the technical details are communicated becomes as important as a product feature matrix. To succeed in this new reality, approach documentation with the same attention to detail and polish as other marketing. This talk shares lessons learned from observing the good and bad from hundreds of API providers and shares the ways the best are making their APIs irresistible.
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2013-04-09/16_48_09.dv
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2013-04-09/16_49_22.dv
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2013-04-09/17_04_59.dv
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2013-04-09/17_07_29.dv
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