veyepar: The best Software Freedom Day in the world

Author(s):	Kathy Reid
Location	Studio
Date	jan Tue 17	Days Raw Files
Start	10:30	First Raw Start	error-in-template
Duration	0:50:00	Offset	None
End	11:20	Last Raw End
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http://lca2012.linux.org.au/schedule/151/view_talk
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The Software Freedom Day event in Melbourne, 2010, was judged to be one of the three best Software Freedom Day events in the world [1].

Lead by Dale Dickens, and with massive contributions from Donna Benjamin, Ben Sturmfels and countless others, the event attracted over $6000 in sponsorship, hundreds of visitors, featured a federal Senator as a keynote speaker and pulled together disparate user groups.

Unfortunately Kathy was diagnosed with breast cancer a month after Software Freedom Day 2010 [2]. While undergoing chemo, she began planning BarCampGeelong, which was held in July 2011. Again, it was heralded a success.

Fairy dust and magic sprinkles were not the secret ingredients here; good planning, project management, stubbornness, determination, people skills and attention to detail *were*. High doses of dexamethasone steroids may have also played a small role [3].

This session will impart the skills required to replicate the enviable outcomes seen from Software Freedom Day and BarCampGeelong, and give other FOSS advocates the confidence and capabilities to run engaging, successful community events.

If you've ever thought about running a BarCamp, WordCamp, PyCon, Software Freedom Day, or even LCA in your home town, this presentation is for you!

The key takeaways will be;

VISION - Understanding what you're trying to achieve

MEASUREMENT OF OUTCOMES - What statistics or metrics will tell you whether you've achieved your objectives?

VENUE AND FACILITIES - What to look for in a suitable venue - and what you should really be paying for it.

FINANCIALS AND FUNDING - Understanding cost components of the event, and sources of funding. Government sources, filling in grant applications, budgets etc will be covered. Examples will be happily provided.

A WINNING TEAM - How to find people willing to help, and understanding their skillset, level of commitment and capacity. Also covered will be strategies to help prevent burnout, and ensure you have a team to run the next event.

MARKETING, PROMOTION and PUBLICITY - How to get the word of your event out there. This section will cover media releases, user group mailing, social media and other avenues.

RISK MANAGEMENT - Managing and planning your way out of trouble and collecting information to manage risks for future event iterations.

SPEAKERS and PRESENTATIONS - Where to find good speakers and how to assess engaging and compelling presentations. Also covered will be what to do when a presentation or a speaker is going off track.

EVENT REGISTRATION - What works and what doesn't

CATERING AND FOOD - Is it necessary and what should you look for?

FOLLOW UP - Why it's so important to help build community, recognise participation and build assets such as photograhs and blog posts that help your case in the future.

1. http://softwarefreedomday.org/en/competition/winners-2010
2. Software Freedom Day DOES NOT cause cancer :-)
3. Joke. You don't need steroids to run a BarCamp. But they do help with chemo.

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