veyepar: Adventures in Logo Design: One Coder's Pain is Your Gain.

Author(s):	Jon Cruz
Location	T101
Date	jan Thu 19	Days Raw Files
Start	15:40	First Raw Start	error-in-template
Duration	1:50:00	Offset	None
End	17:30	Last Raw End
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Total cuts_time	None min.

http://lca2012.linux.org.au/schedule/128/view_talk
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Logo design is an all too common task for the open source project, especially a project with fewer artistic contributors. Getting logos wrong is often far too easy, while getting one right can bring huge rewards (though not often the fame and easy living one might wish it brings). By studying some of the successes and failures in the area, you can gain enough insight to attempt to tackle one. However, actually implementing the design can also bring its own challenges.

After wandering in the wilderness of hard-core coding for a few too many years, Jon decided to return to his artistic roots and tackle the tricky art of logo design for you. By chronicling his difficult journey, including (sometimes) successes and (far too often) failures, he has collected enough to allow you to start on the same task yourself.

This tutorial will first present an overview of both good and bad logo design, with failures often showing more than successes. And while studying such cases will be educational, the scope and impact of some of the bad logos can bring much entertainment. Being thusly entertained will also serve to start you on the road to avoid the worst of those mistakes.

The key hands-on tasks, though, will focus on building up a working knowledge and experience with open source tools that can be used in logo design along with some of the many was to use them. Inkscape, Krita, GIMP and others will be explored, with a strong emphasis on their use for logo design.

Although a single tutorial will usually not be able to grant one with sudden artistic talent, removing the barriers to exercising talent will be taught. Learning the thought process and approach for logo design, how it differs from other types of artistic work, and how to most effectively use tools in its pursuit should be one concrete results of completing this tutorial. If you have some aptitude you might be surprised at what you will be able to do by the end. But at the least you should gain what it takes to work with others in creating and refining a logo with open source tools.

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