veyepar: Say More With Less: Writing for a Global Audience

Author(s):	Maxwell Hoffmann
Location	Crystal Ballroom
Date	may Mon 05	Days Raw Files
Start	16:30	First Raw Start	15:57
Duration	00:20:00	Offset	0:32:20
End	16:50	Last Raw End	17:04
Chapters	00:00 0:02:18
Total cuts_time	26 min.

http://conf.writethedocs.org/20
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"We
 don't do translation; we only post to our website in English." Think 
again. Over 80% of Internet users have English as a second language or 
as "no language." Whatever you share online is destined to be translated
 into other languages with Google Translate and other free tools.

You
 don't have to buy an expensive set of localization/translation tools to
 get started. You don't even have to create translation memory. You 
simply have to think and write differently. And, most of what your high 
school English teacher taught you won't be of any help. This brief 
presentation will cover the key stumbling blocks that Maxwell Hoffmann 
discovered during his 12 years in the translation industry. In this 
session you will get a taste of how to "write tight", eliminate 
stair-step lists, minimize unnecessary tables and the trouble with 
gerunds, among other things. The good news? This method of content 
creation is also more effective for client retention with your clientele
 who are native English speakers.

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