veyepar: The Science of Creating Unforgettable Content

Author(s):	Karen Ronning-Hall
Location	Crystal Ballroom
Date	may Mon 18	Days Raw Files
Start	15:30	First Raw Start	15:31
Duration	00:15:00	Offset	0:01:37
End	15:45	Last Raw End	15:45
Chapters	00:00
Total cuts_time	12 min.

http://lanyrd.com/2015/writethedocs/sdmwyc/
raw-playlist raw-mp4-playlist encoded-files-playlist host public tweet mp4 svg png

assets release.pdf The_Science_of_Creating_Unforgettable_Content.json
logs
Admin: episode episode list cut list raw files day marks day marks day image_files

State:
Locked:	clear this to unlock
Locked by:	user/process that locked.
Start:	initially scheduled time from master, adjusted to match reality
Duration:	length in hh:mm:ss
Name:	Video Title (shows in video search results)
Emails:	email(s) of the presenter(s)
Released:	has someone authorised pubication
Normalise:
Channelcopy:	m=mono, 01=copy left to right, 10=right to left, 00=ignore.
Thumbnail:	filename.png
Description:	Companies spend big bucks developing content to attract and retain customers—most of it, forgettable. In fact, according to some cognitive scientists, people remember only 10 percent of what you say. The other 90 percent is forgotten. To make matters worse, the 10 percent that people remember differs between members of your audience. Imagine the time and money we could all save if we knew how to control what our audiences remember about our content, if we could break through all of the distractions with content so compelling that our audiences couldn’t ignore our message. In a blog that I wrote, I had the opportunity to interview Dr. Carmen Simon. A co-founder of Rexi Media, Dr. Simon holds doctorates in instructional technology and cognitive psychology. We explored how science could help us design memorable content. In my Write the Docs presentation, I’ll share five scientifically-based techniques that the audience can apply to their own content and presentations to make them more memorable and influential. This presentation will be based on information from my interview with Dr. Simon and other sources. markdown
Comment:	production notes